Post 1: Summarise the current market of UK online fashion magazines.

There are many ways a magazine fits into the marketplace. There are two main ways that a magazine can be categorised into.

Firstly, a magazine can be business to business (B2B), normally to do trade. The content for this type of magazine is about a profession for professionals, which is mostly subscription based (Whittaker,2016). A credible example of this would be Business of Fashion.

Another current market of UK online fashion magazines is business to consumer (B2C), where magazines will include a vast amount of advertising and consumers would be able to purchase this type of magazine in a variety of stores or are available online (Whittaker,2016). A good example of this type of magazine would be Vogue.

References

Barlow, E., 2019. Billie Eilish Has Already Lived A Hundred Lives—And She’s Only 17. [image] Available at: <https://www.elle.com/culture/a28872999/billie-eilish-interview-october-2019-elle-cover/&gt; [Accessed 9 June 2020].

Whittaker, J., 2016. Magazine Production. 2nd ed. London: Routledge, p.4. [online] Available from; <https://books.google.co.uk/books?id=GAp6DQAAQBAJ&printsec=frontcover&dq=magazine+production&hl=en&sa=X&ved=2ahUKEwi0zOSMo4HqAhWqUBUIHZPCDoAQ6AEwAHoECAYQAg#v=onepage&q=magazine%20production&f=false> [Accessed 9 June]